7 Ways to Increase Sales with Door-to-Door Flyering
Flyer Door-to-Door is a tried a tested way of marketing that we know works and will increase your ales! Flyers are a fast, simple and cost effective strategy to get your message straight to the hands of your consumer.
However, Just because something is simple, it does not mean its easy
If you distribute 10,000 flyers the standard reaction is approximately 1%. This is 100 customers and for most businesses, they will see this as a successful flyering campaign.
However, to push this percentage to 2%, 3%, 4% or even 5% is very possible. To do so however, you must take your flyer design seriously. You must see this small, A6 or A5 piece of cardboard and transform it into an emotional connection between you and your target audience.
Most business owners fail to see the potential of flyering. Even a 2% – 3% increase in the impact of a flyering campaign can result in 100’s of additional customers.
You must put yourself in the shoes of your customers and reach out to them using the flyer, capturing their interest with what your business offers giving them the solution they have been looking for. Effort is never wasted with a flyer, it puts your name in your target consumers minds and hands and directly into their space, their home.
The importance of content and branding is what sets apart your flyer from just another junk mail drop off, so we’ve compiled a short list of tips we believe will set your door-to-door drop apart from others.
1. What’s your message?
All marketing must have a strong message. This message must be conveyed quickly, creatively and clearly.
In terms of print marketing, a message must be visualised. Depending on the print medium chosen the message must be visualised in different ways.
- Brochures must be Bold, Captivating and Convincing with strong Headings and Subheadings.
- Folders must be Professional, Informational and look to the Future of growth and success.
- Pull Up Banner Stand must be Short and Snappy.
When it comes to Flyers they must be Imaginative, Memorable and with Sharp Copy.
2. Flyer Distribution not Leaflet Distribution
Key fact, leaflets are cheaper. But you are not trying to save money by distributing leaflets, you are trying to make money.
You are attempting to spread a message. If saving money damages the spreading of this message than the whole exercise becomes pointless.
Letterboxes are stiff. In order for a leaflet distribution company to put your leaflet through the letterbox, they must either fold it, shove it or crumple it. Leaflets are only paper. When someone picks up a crumpled leaflet which they did not want to pick up in the first place. It changes from being junk mail to simply junk. A crumpled piece of paper they will likely throw away.
It is imperative your message and design remains neat and presentable. We are presenting your company. No matter what you are presenting it must always be professional.
If you don’t take your message seriously, why should your potential viewer.
Flyers help this. Their extra thickness allows the flyer to neatly be placed through even the stiffest of letterboxes. Even if falling to the floor, a flyer will remain perfect, solid and presentable for our potential future customers.
You have already invested money into the design, print and distribution of your message. Let’s not fall short by getting destroyed at the last hurdle.
3. Shaped Flyers for Extra Impact?
We have seconds of distracted attention as someone carries your message from the door to potentially their bin. We must grab their attention. One way to ensure this happens is by adding a simple shape.
As mentioned above, when it comes to flyers we must act fast with our message. But with flyers designed for distribution it must be even faster and have more punch. Every trick would be pulled out to make sure every flyer, every message is read. This ensures maximum impact and maximum return on investment.
Shaped flyers always grab attention. Subconsciously we see what we want to see. If the shape of a flyer is like a football, every man will read it, regardless if the shape has anything to do with the message. But reading our message and making an impact is what we want. Get creative with design and shape, making sure your flyer is set apart from the letterbox competition.
4. Focus on the what you think your Customer needs
I don’t care if you have great customer service or 30 years experience, what can you do for your customer?
This is where most small businesses fall short. They focus on all the fab information they think customers need to know about their business’s history and forget to mention the solutions their target audience is actually looking for.
Make the logo big, contact details listed, maybe even a map there but ultimately, customers don’t care about your company. Customers want your company to care about them!
- To please THEM is your main priority.
- To offer the best to THEM is what will make you a success.
- Show them how you can help them.
- Show them your passion.
Show them you will do anything to make them happy and that you are so appreciative of their custom. Love them and they will love you in return. But don’t just say it – show it – PROVE IT!
5. Focus on the Customer, NOT Your Company
When it comes to flyer distribution you want more than a ‘Call To Action’. You want a ‘Connection to Action’ – ‘An Incentive to Action’.
In seconds you are trying to convince someone to get in touch with you.
Call Today – Is not going to cut it
Visit us Instore – will not suffice.
If you could place your hands on their shoulders and look into every person who picked up your flyer and say one sentence to convince them your business will better their lives – what would you say?
What can you say to someone who is perhaps seeing your companies message for the first time, to make them get in touch with you?
What can you offer them, to show them you care?
You are asking for a chance. You are asking them to trust you. You – a company they have never met or heard of.
You are saying to them, give us a chance; I am a local business and I stake my name on this business and the service I offer. Give me one opportunity to prove it.
6. Adding a Discount
Discounts on flyers can give customers a nudge in the right direction
This follows on from point 5. Yes, we are trying to make sales, but more importantly, we are trying to make customers and build a business. To do this we need a customer base and a loyal one at that.
Personally, when it comes to Flyers ‘Usually’ adding a discount is a good idea. A small nudge to help the recipient get in touch.
If you offer a good service, customers will return. The more that the return the steadier your business becomes. Once a business is steady in growth it allows a business owner vast opportunities in terms of growth and he/she can now always rely on his steady stream of loyal customers whom he/ she built up.
7. Adding a Method of Measurement
If you can’t monitor your flyering campaigns impact, we can’t measure or improve it success the second time around
The secret behind all great marketing, no matter the medium, is in your ability to measure its impact.
Measuring the impact of your flyering gives your business a great edge. Can you imagine if every time you sent out a flyering campaign you knew its results. You knew how people were interested, how interested, how many bought or referred or got in touch.
Of course, the simplest way of doing this is the tactic above – Adding a discount. This results in people having to bring in your flyer to your store or apply a coupon online. This shows a direct result of your flyer campaign.
However, what about the hundreds of people who were interested – they just weren’t interested at that moment.
Of course, a percentage of people saw your flyer and your message did resonate. They thought YES – I will give that new barbers a go. I will try out that new restaurant etc uHow do we monitor their interest. In days gone by, this was difficult, but in today’s world of online marketing, online monitoring software and even social media management, this can be achieved.
Measuring the success and interest of who sees your flyering offers a whole new dimension to the future success and growth potential for your business.
Here at Burst we offer data capture with our Door- to Door flyering drops and we have a wealth of other methods available to ensure your flyering campaign’s objective is not only met, but exceeded too. Contact our team today and lets us take your business to the homes of your customers.