Get business creative

In the technology age, winning is not about being bigger, richer, or working harder than the competition; business success today goes to the businesses who can come up with the most creative solutions to everyday problems. For example, Uber is one of the most creative solutions to one of the oldest problem — how to get from point A to point B.

 Few businesses and entrepreneurs  come wanting to learn or re-learn the traditional, established methods of doing things. They want to know how they can gain an edge by doing something nobody else has done.. the best way to do that? Come up with an idea that nobody else has thought of.

But while best-practices and processes for most businesses are widely known, relatively few business buffs are well-versed in what it takes to foster creativity. Fortunately, there are methods that entrepreneurs can adopt for themselves and their companies to become more creative. Here are five creativity-boosters any entrepreneur can begin to implement:

1. Diversity:

It’s common knowledge, two heads are better than one. Diverse teams are far more creative than individuals because several people naturally can generate more ideas than one person. However, too much or the wrong kind of diversity can actually hurt. To be most creative, teams should have people of differing skills, talents and backgrounds, but with similar values and motivations. Everyone should be united behind the common goal.

2. ‘Break time’:

Tirelessly working away at a problem is less likely to produce a creative breakthrough than consistent effort combined with occasional breaks to rest, relax, and recharge. Incorporating exercise into breaks helps even more. Research shows people come up with more and better ideas while walking than while standing still.

To be creative, you have to get creative with how you work.

3. Clock watching:

Although necessity may be the mother of invention, that does not mean people will only be creative or be more creative when their backs are up against the wall. In fact, deadlines have been shown to make people less creative. So, while you may at times be forced to be creative when an 11th-hour problem strikes, you’ll probably be at your creative best in a more relaxed environment when you are not under the gun to deliver results quickly.

4. Change of scenery:

Simply changing the physical environment has been shown to significantly help creativity. Moving outside the business’s office also helps brainstormers get outside their familiar thought patterns. We aren’t talking boozey lunches, but a change of scenery can definitely get the creative ( not vodka) juices flowing!

5. Love your failures:

One of the best-established connections between creativity and professional culture has to do with the way failure is treated. Creative people have to feel safe to come up with new approaches and to try them out. That means not punishing failure and, in fact, rewarding it and using to reflect on improvements.

It’s a waste of time and energy to foster creative teams if the head of the business is only interested in the traditional approach they’ve always taken.  So don’t forget to encourage creativity in yourself as well as your business All of these techniques for enhancing organizational creativity work for individuals, including the person whose vision created the organization to begin with.